Get on board with a Marketing Session & Caravan!

In real estate a caravan refers to a showing method that some listing agents will use when selling a home. A caravan involves inviting real estate agents into a home, or more often a series of homes, listed for sale in hopes to achieve higher visibility and marketing. The sales theory behind a caravan is that other agents know what their buyers are looking for or may know of an interested buyer that might otherwise have missed the property.

CARAVANS differs from both an open house and a private showing. An open house is a scheduled time and date where a single home is open to the public, with or without an agent and a private showing is scheduled by a single buyer’s agent for that specific client. A caravan however, typically involves showing a group of homes and is for real estate agents only.

MARKETING SESSIONS are networking opportunities in which a broker/agent can pitch a listing to a group. Marketing Sessions usually precede Previews and are held at an established time and location.

BROKER PREVIEWS are broker/agent open houses held on an established day and time specific to a City or Area. Previews may be preceded by a Marketing Session.

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